KaleLimp – Crazy adv campaign by MailChimp

Dogs made of kale?

A shrimp that sings in the mailroom?

A little girl freeing tiny prisoners from a blimp piñata at a birthday party?

KaleLimp, MailShrimp and  JailBlimp  are three crazy little films directed by The Sacred Egg that will air first in movie theaters. They are the debut ad campaign for MailChimp, making a hilarious pun of the brand’s name. The films are part of a larger campaign taglined “Did You Mean?” that centers on the fact that apparently people regularly mispronounce the MailChimp name or get it completely wrong!

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